10 min read

How To Use Social Media To Market Your Dental Office

Published on
March 15, 2022
How To Use Social Media To Market Your Dental Office
Victor Moreira
Victor Moreira
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How To Use Social Media as a Dentist?

If you're a dentist, you know that social media is a great way to market your business. Statistics show that in 2021, there were 4.48 billion people worldwide using social media. That's 56% of the world's total population! It's clear to see why social media must be included in the marketing strategy of a dental business. But with so many different platforms to choose from, it can be hard to know where to start. In this post, the best dental social media marketing agency will walk you through some of the most popular social media platforms and show you how to use them to reach potential patients. Stay tuned! 

To take advantage of social media, you will create a social media plan using the steps outlined below:

Decide on The Best Social Media Platforms for Your Dental Practice.

Each platform has its strengths and weaknesses, so it's essential to choose the ones that will work best for you. Instagram is great for visual content, Facebook is good for reaching a large audience, and YouTube is perfect for video content. Here's why these three platforms would work for you.


This is the perfect platform to connect with potential patients and promote your dental services. With over 2.9 billion active users, Facebook offers a vast and engaged audience for your marketing efforts. You can target specific locations and audience demographics, and interests, making it relevant and easy to reach the right audience with your message. Plus, Facebook offers a wealth of organic post options, such as creating a custom page for your dental practice, sharing photos and videos of your work, and engaging with patients in real-time.

To get the most from Facebook, consider paid advertising to reach more users than you would through organic marketing. These are some of the many advantages of Facebook paid advertising:

  • Paid advertising allows you to specifically target people who live in your area and are likely to need dental services. 
  • It also allows you to create custom ads that highlight the unique benefits of your practice. 
  • Paid advertising on Facebook is also very affordable. Advertising cost depends on factors like the industry and campaign objectives. However, a typical Facebook ad will cost $0.50 to $2.00 per click.
  • Facebook Ads are highly customizable so that you can target your ads to specific demographics and interests. This will increase your leads and boost your brand name to the relevant target market.


Did you know that Instagram is the 3rd largest platform after Facebook and YouTube? With over 1 billion monthly active users recorded in 2021, this large user base can help you reach potential clients. Instagram's visual appeal makes it ideal for posts with images and videos because they are more likely to be seen and shared. On Instagram, you can use pictures and videos to show potential patients what your office and staff look like, what procedures you offer, and how they could benefit from your services.

To get started with Instagram, you need to determine your target audience. Make sure to create content that appeals to the audience (use the good ideas in this article). You will also need to optimize your profile and take advantage of features like Instagram stories to grow your brand and interact with patients and prospective customers. 


YouTube is another excellent way to reach a large audience. According to recent data, YouTube has over 2 billion active users, and those users watch over 1 billion hours of videos per day. That's a lot of potential patients!

This is also a great platform to build trust with potential patients. In fact, studies have shown that people are more likely to watch video content than reading text. By posting informative, engaging videos about your services, you can help potential patients get to know you and your team better. This can make them more likely to choose you when it comes time for their dental care. 

Advertising your dental services on YouTube can be a great way to generate leads. When people watch your videos and are interested in what they see, they may visit your website or contact you directly to learn more. This means that you could see an increase in new patients from YouTube advertising.

Tips For Succeeding on YouTube:
  • Make sure that your videos are high quality, and people are more likely to watch and share well-made and exciting videos.
  • Make sure your videos are relevant to your target audience. Think about the kinds of questions potential patients might ask about dental care and create videos that answer them.
  • Post regular updates. People are more likely to subscribe and visit your channel if they know that new videos are added regularly.
  • Use keywords in your titles and descriptions. This will help potential patients find your videos when searching for information about dental care.
  • Engage with your viewers. Reply to comments and questions, and ask viewers for their feedback on your videos.

With these tips, you can create a successful YouTube advertising campaign that will help promote your dental practice.

Create A Content Calendar

This process involves planning out what content you will post on each platform. This will help keep your social media presence consistent and make it easier to develop new content ideas.

Content Ideas for Posting on Social Media:

The sky's the limit when it comes to social media for dentist offices. You can post anything from educational content about dental hygiene to pictures of your office or smiling patients. However, you must remember that different social media platforms cater to different audiences. So, you'll want to tailor your content accordingly.

For example, Facebook is an excellent platform for sharing longer videos, blog posts, and images. You can create a Facebook page for your dentist's office and share news, updates, and photos of your work. It's also essential to respond to comments and questions from patients on Facebook.

Instagram is a photo and video-sharing app that can share images and videos of your dental work, office tour, and patients. It's important to use hashtags on Instagram to find your content by people who are interested in dental care. Some good hashtags to use include: #dentist, #dentalcare, and #teeth.

YouTube is an excellent platform for sharing educational videos about dental care. You can create videos about standard dental procedures, how to brush your teeth, and how to floss. You can also share patient testimonials on YouTube. 

Other Ideas For Social Media Content For Marketing A Dental Office Include:

  • Posting before-and-after photos of dental work.
  • Sharing patient success stories.
  • Posting videos of dental procedures.
  • Sharing tips for keeping teeth healthy.
  • Offering unique discounts or promotions to followers.

More Tips To Help Your Dental Practice Conquer Social Media

Create Graphics or Videos Related to Your Dental Practice

Make sure your visuals are eye-catching and exciting and that they promote your dental practice in a positive light.

Use Dental-Related Hashtags to Reach a Larger Audience

Hashtags make it easier for people to find your content, so use them whenever possible. Be sure to use relevant hashtags that are specific to your dental practice.

Post Regularly and Keep Your Content Fresh

It's important to post often and keep your content fresh. Therefore, post at least twice a week to keep people engaged and coming back for more. 

Interact with Patients Who Post About Their Dental Experiences

Respond to comments and questions, and thank patients for their feedback. This will help build trust and connect with potential and current patients.

Monitor Your Social Media Analytics to See How Well Your Strategies Work

Analytics can give you valuable insights into how well your social media campaigns perform. Use this information to make changes as needed.

Make Changes as Needed

Social media is a fluid medium, so it's essential to be flexible and adapt your strategies as needed. If Facebook advertising is more effective than Instagram, dedicate more of your advertising budget to Facebook.

Have Fun with It!

Social media can be a fun way to connect with patients and promote your dental practice. Just be sure to stay engaged and keep your content fresh.  

Final Take Away

Social media is a powerful tool for promoting your dentist's office and getting leads and customers. We've looked at how to use Facebook, Instagram, and YouTube to reach potential patients. By creating exciting and engaging content, you can attract people to your page and convince them to see you for their dental needs. Don't forget that social media is a two-way street; be sure to promptly respond to comments and questions so that patients feel like they are part of a community.

For assistance with setting up and managing your social media pages, our team of social media experts will get your pages up and running—and see results. Ready to take advantage of all that social media has to offer? Contact us today for your free marketing evaluation and strategy session!

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