8 Ways to use Social Media for Patient Education

Utilizing Social Media To Increase Patient Education

As a dentist, you know how important it is to keep your patients up to date with their oral health. Social media is one of the most cost-effective ways to do just that for your practice. You can post your practice updates, the latest news, and events and even give your patients access to their appointment reminders in real-time. Using social media, you can engage with your patients on a whole new level.

Here are ten ways to use social media to educate and promote patient education.

1. Post Regularly On Social Media

Patients can see and feel your passion for dentistry by following your Facebook, Twitter, and Instagram posts. Dental practices that are socially active and connected with people throughout their community are more likely to attract more clients and are more likely to retain the ones they have. Use these tips to boost your social media marketing for dentistry. These tips will help you build a strong reputation and attract more people to your social media, which will, in turn, attract more patients to your dental practice.

2. Answer questions and concerns about various dental procedures in real-time

One of the benefits of social media is that you can quickly answer any questions or concerns about procedures! If you post a video or photo about treatment and someone has a question, you can promptly follow up with them.

3. Educate patients about proven practices to improve their oral health.

This is a great area to get your dental hygienists involved. There are many tricks and tips that you can suggest to patients via social media posts. Some ideas may be about what your practice considers the best toothbrushes, floss, etc.

4. Educational articles that support your dental practice and your services.

Show your patients the passion that you have for your profession! We recommend finding articles about the latest dental technology or new dental techniques and sharing them with your patients on social media. This will help patients understand different procedures and technology and show that you are on top of the latest in the dental field.

5. Celebrate your patients' accomplishments by sharing their stories with your followers.

Post selfies are taken by the patient, their family and friends, their progress photos, videos of them smiling with new restorations or cosmetic procedures, and anything else that you can capture throughout their treatment.

This will help educate current and prospective patients on what procedures can deliver specific results that they may be interested in. Maybe a patient was initially only interested in Veneers, but after seeing some expertly crafted crowns, they changed their mind!

6. Post about your practice.

This should be a no-brainer. Along with your practice hours, address, and contact information, post pictures of the office and your team. You can also post photos of past work, new equipment, or other updates or special in-office events. This helps patient education by putting a name to the face of your dental practice.

7. Be active in the community.

Share local events and organizations that your patients might be interested in. It's essential to be an active member of the community I'm serving, especially on social media. This dialogue and interaction allow your practice to direct your relationship with your patients. As a practice, you can share events that might interest them and see what they're interested in and what they love to do. Try to volunteer at events or organizations that your patients are a part of!

8. Video Testimonials

Video testimonials have been shown to have 3x the engagement rate of text-based content for dental practices. Videos are more convincing because they are authentic. People are more likely to believe what they see than just read. So, if a patient sees and hears their friend speak about the dental practice and has their experience from the course, they are more likely to believe the testimonial.

Conclusion

It's always wise to stay ahead of your competitors in the dental industry! One of the best ways to do so is by establishing a prominent digital presence with your patients. Posting about procedures, before-and-after photos, and testimonials are all great ways to engage your current patients and show potential patients that you are an expert in your field.

If you are interested in taking your social media presence to the next level, check out our world-class dental social media services!

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